What Is Local SEO?
Millions of customers are looking for local businesses every day and approximately 84 percent of prospects require digital capabilities to facilitate brand transactions. Without a robust local business SEO presence, you are missing out on valuable leads, traffic and sales opportunities.
What is local search optimization?
Local SEO is the process of improving the local search visibility of small and medium-sized businesses (SMBs), brick-and-mortar stores and multiple-location businesses within a geographic area.
Unlike traditional SEO, which focuses on boosting a brand’s searchability on a national or global scale, local search engine optimization targets “near me” and geo-specific search queries. The goal of Google local SEO is to boost your brand exposure beyond your storefront and make your business more accessible to prospects in the local online community.
Grow Your Online Visibility Within Your Target Locations
Approximately 93 percent of U.S. consumers search for local businesses online and about 88 percent of SEO local mobile searches result in a store visit or phone call within 24 hours. Ramp up your local search engine optimization efforts and connect your brand with high-intent customers in your area. Parami Digital Marketing Agency offers conversion-driven local SEO services to ensure your business ranks high in SEO local search queries and achieves revenue growth.
What are local SEO ranking factors?
Google looks at various local SEO ranking factors to determine your search rankings. These include:
- Google Business Profile or Google My Business (GMB) listing
- Name, address and phone number (NAP) consistency in local business citations
- Domain authority
- Quality of local search citations
- Click-through rate (CTR) from search results
- Keywords
- User experience (UX)
- Review quality, velocity and diversity
- Link signals
How to do local SEO?
Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:.
- Local business SEO keyword targeting
- Google Business Profile or Google My Business optimization
- Local search citations
- Quality of local search citations
- Online reputation management
- Link building
- On-page SEO
- SEO local landing page optimization
- Google local SEO content marketing
To compete within your service locations, understanding what is local search optimization and how to do local SEO is critical. Begin your local search optimization now and position your brand in front of your ideal audience segments.
Need expert help to unravel what is local SEO and how to boost your local SEO ranking? The best local SEO company can answer all your local SEO marketing questions and guide you with your local SEO optimization efforts.
Capitalize on the Best Local Business SEO and Boost Your Revenue
Parami Digital Marketing Agency is a top local SEO company based in Arlington, Texas, that provides comprehensive local search engine optimization services to businesses worldwide. We understand that local SEO is essential to brand success. That is why we are here to assist you with your local digital marketing and local search optimization endeavors.
As your dedicated local SEO company, we don’t just execute local SEO services and provide local business SEO reports. Our local SEO experts also explain to your team 1) what is local SEO and 2) how to do local SEO effectively. To ensure we are on the same page, we create a local SEO checklist that outlines each local SEO strategy included in your packages.
No matter if you have a single location serving a local community or multiple locations across the state or country, our local search engine optimization company can help your business achieve higher rankings in your local SEO search results.
As your dedicated local SEO company, we don’t just execute local SEO services and provide local business SEO reports. Our local SEO experts also explain to your team 1) what is local SEO and 2) how to do local SEO effectively. To ensure we are on the same page, we create a local SEO checklist that outlines each local SEO strategy included in your packages.
No matter if you have a single location serving a local community or multiple locations across the state or country, our local search engine optimization company can help your business achieve higher rankings in your local SEO search results.
Why Local SEO Is Vital for Your Business
In today’s competitive digital landscape, investing in the best local SEO services could mean the difference between a thriving business and a failing establishment. Where do local digital marketing and local SEO services fall in your campaign priorities?
A MarketingSherpa study determined which type of search had the biggest impact on brands’ marketing objectives and found that almost 54 percent of respondents consider local search to have the most positive impact on their digital marketing efforts.
Evidently, digital dominance has made it vital for businesses of all sizes to concentrate their efforts on local SEO optimization. Local SEO for small business and multi-location firms is a critical strategy for acquiring qualified leads and converting them into sales. If you don’t have a local SEO strategy in place, you could be doing more harm to your business than you initially realize.
A MarketingSherpa study determined which type of search had the biggest impact on brands’ marketing objectives and found that almost 54 percent of respondents consider local search to have the most positive impact on their digital marketing efforts.
Evidently, digital dominance has made it vital for businesses of all sizes to concentrate their efforts on local SEO optimization. Local SEO for small business and multi-location firms is a critical strategy for acquiring qualified leads and converting them into sales. If you don’t have a local SEO strategy in place, you could be doing more harm to your business than you initially realize.
Still on the fence about investing in local search engine optimization services? You shouldn’t be. These are the benefits of local SEO:
- Stronger local community outreach
- Optimized Google My Business listing
- High-authority local business citations
- Multi-channel local digital marketing campaigns
- Higher local SEO ranking
- More targeted website traffic
- More phone calls and site inquiries from prospective clients
- Increased sales revenue
- More foot traffic
- High-authority local business citations
- Credible online reputation
- Enhanced Google Maps visibility
- Reduced advertising costs
- Increased trustworthiness and market authority
Why Google My Business Is a Big Part of Local SEO
Google My Business, now called Google Business Profile, is a free marketing tool powered by Google that allows marketers to manage how their brand information is presented on Google Search and Google Maps. Your Google My Business page shows valuable business details – such as your company’s NAP, hours of operation, website link and customer reviews – to assist potential customers with their online search.
Why should you prioritize Google My Business SEO?
Google My Business optimization is a crucial aspect of local SEO marketing. Your Google My Business page serves as one of the local SEO ranking factors, which dictate your online success. By claiming your Google My Business listing, you allow search engines to verify your brand’s existence and authenticity.
Why should you prioritize Google My Business SEO?
Google My Business optimization is a crucial aspect of local SEO marketing. Your Google My Business page serves as one of the local SEO ranking factors, which dictate your online success. By claiming your Google My Business listing, you allow search engines to verify your brand’s existence and authenticity.
Here are more reasons you need to include Google My Business optimization in your local SEO marketing efforts :
- Build brand recognition
- Drive customer engagement
- Tap into potential revenue
- Increase your chances of getting in the Google Local 3 Pack
- Post important news and updates
- Provide accurate business information
- Boost your online credibility
- Gain customer trust
- Drive qualified leads and traffic
- Get targeted exposure
- Manage your reputation
Google My Business SEO is one of the surefire ways to help your brand earn credibility and clicks to your website. Take advantage of our Google My Business optimization service and entice more users to visit your online store and physical location.
Discover how our Google My Business agency can streamline your GMB SEO and overall local SEO optimization.
Parami’s Local SEO Services
Local SEO Audit
Our local SEO agency performs a thorough local SEO audit to determine your current local SEO ranking, gain actionable insights and build your local SEO checklist. We check your NAP visibility, identify your geographical location and service areas and examine your Google My Business listing. To complete your local SEO strategy, our local SEO experts also conduct Google My Business page audit, review analysis, landing page audit, local citations analysis, competitor benchmarking and organic link and penalty analysis.
Keyword Research & Strategy
Amplify your local reach and attract targeted audience segments with strategic local SEO marketing services. We perform extensive keyword research and analysis to identify geo-specific, industry-related keywords and organize them by search intent. Once our local SEO experts have mapped out your search terms, we create a local SEO guide to help you develop locally-themed website content. Our local SEO consultant also provides you with a keyword ranking report, which you can check any time to monitor your rankings.
Google My Business SEO
Manage your Google My Business locations and ensure your brand information is complete and up-to-date with help from our Google My Business experts. Our Google My Business services include GMB SEO and Bing and Yahoo Local optimization. We ensure that these business profiles carry over the same brand identity and are optimized for your target location or service area. Our Google My Business experts also audit your business information across the web to give you the best possible, error-free local presence.
eCommerce SEO
Studies show approximately 50 percent of consumers perform a mobile search before making shopping decisions. Get the best local SEO services and connect your brand with modern consumers within your local community. Our local digital marketing agency claims and optimizes your business profile across Google My Business locations, leverages geo-targeted content and keywords, builds your local business citations and manages your online reviews.
On-Page Optimization
Is your website optimized for your target location? Parami’s local search engine optimization services cover on-page optimization to ensure your site ranks high in your service area. We optimize your homepage and metadata with geo-specific keywords, create service, city and industry pages, set up social media signals and implement local SEO best practices throughout your website. Our local SEO company also applies local business schema to your web pages to make it easier for search engines to understand your brand offerings and target locations.
Franchise SEO
Does your business serve multiple locations across the city or state? Ensure brand consistency and success across your service locations with Parami’s local SEO marketing services. We list your different Google My Business locations in top industry directories, optimize your local citations, use location-based keywords and promote local franchise reviews on your website and social media profiles. Our local SEO marketing company strikes a balance between your local landing pages and corporate website to increase your site visits and conversions.
Link Building
Invest in affordable local SEO services and expand your digital footprint. As one of the best local SEO companies, we ensure search engines find an accurate representation of your business across the web. Our SEO service company creates hyperlocal SEO landing pages, builds your local SEO citations, leverages keywords with high domain relevancy and launches email outreach campaigns. We follow GMB SEO and local link building best practices to attract links that deliver the most value to your business.
Business Citation Management
Local SEO citations serve as a reference of your business name and address on another website. At Parami, our Google My Business experts leverage high-quality third-party sites to build local citations for your business. We add your brand to second-tier local business directories, such as Angie’s List, FourSquare, MojoPages and Yelp. Our local SEO company also researches niche directories based on your industry and submits your business information to gain maximum control of your online representation.
Online Reputation Management (ORM)
Online reviews can provide positive proof about your company and help increase customer trust. Studies show 88 percent of consumers consult online reviews before they purchase local services. Protect your brand image and turn customer reviews into marketing opportunities with help from our local digital marketing agency. Our local SEO marketing company implements an effective online review acquisition strategy and provides recommendations on the best software for customer review marketing to help you get online reviews from your best customers.
Content Writing
Create and publish engaging local SEO content and capture your target audience’s interest. Our local SEO firm comprises a team of experienced content specialists and industry experts who work closely together to create a useful local SEO guide for your content marketing. Our local SEO services include keyword research and optimization, guest blogging and local site content optimization. We create enticing, relevant titles and produce quality content to drive more traffic to your website.
Conversion Rate Optimization (CRO)
Let our local digital marketing company manage your local business SEO services and gain better local rankings. Whether you need help with creating service and city pages, improving your website’s mobile-friendliness or completing your local SEO checklist, our local search engine optimization company can help you. We employ a targeted local search engine optimization service to drive more high-quality sales calls to your locations and improve your conversion rate month-over-month (MoM).
Nextdoor Local Business Advertising
Don’t know how to market your local business on Nextdoor? Our local SEO agency’s local search service focuses on building your Nextdoor reputation and community. We optimize your Nextdoor business profile, engage with your local community, ensure your brand information is accurate and track your campaign metrics. These local SEO solutions allow us to spot areas you can improve your standings in and perform necessary actions to connect your brand with the people in your target locations.
Why Parami’s Local SEO Services Are Better Than the Rest
Mastering how to do local SEO requires years of experience and training to produce profitable results. At Parami, we understand that juggling business operations while boosting local SEO citations and working on other local SEO marketing tactics could take a toll on your productivity and sanity. That is why our local SEO company is here to take the extra tasks off your shoulders.
Here’s what you can expect from our online local SEO company:
Affordable Local SEO Services
According to statistics, 42 percent of consumers use search engines as their primary tool to find local business information. Make sure your site is immediately found with our affordable local SEO solutions. Parami’s local SEO pricing varies depending on your company’s marketing needs, annual revenue and financial capacity. Our local SEO consultant analyzes your existing online presence to create local SEO packages that deliver a high return on investment (ROI).
Google Analytics Reports
Our local digital marketing company uses Google Analytics to track your local SEO performance, identify visibility issues and provide data-driven local SEO tips to bolster your campaign results. We monitor and measure your local organic search metrics, such as website traffic, click-through rates (CTR), bounce rate, page views and average session duration. Once we’ve tracked all metrics, our local SEO specialist organizes the Google Analytics results to provide you with a clear overview of your campaign performance.
Video Summary
When working with Parami on your local SEO campaign, you get regular detailed reports and records you can check anytime to track your local search engine optimization effectiveness. Your dedicated local SEO specialist reviews your monthly local SEO improvements and objectives. Our local digital marketing agency also provides you with a task report detailing what we've worked on. This way, you stay on top of any updates and changes on your local search service.
Expert Consultations
Our local SEO firm schedules regular consultations with your in-house representatives to talk about your monthly campaign results and brainstorm any additional local citations service, Google My Business optimization service or local SEO solutions we need to implement. Your local SEO specialist is available by phone or email at any time in case you have anything to discuss. The more contact we have with you, the better we’ll be able to achieve your objectives.
Local Digital Marketing Services
An experienced online local SEO company understands that local SEO for small business is just one of the many aspects of reaching your target customers. To market and advertise effectively, you need to take a holistic approach to local digital marketing. At Parami, we provide comprehensive local digital marketing services to boost your market potential. Whether you need Google My Business services, local citations service, pay-per-click (PPC) advertising or social media marketing solutions, our local digital marketing company has got you covered!
Local SEO Guide
Understanding what is local search optimization can be difficult, especially if you don’t have a basic knowledge of SEO and online marketing. As a local SEO service provider, we ensure all our clients understand the details of their local SEO campaigns. Our local SEO consultant creates a thorough local SEO guide and publishes blogs and case studies regularly to familiarize yourself with the different local digital marketing concepts.
How To Choose the Best Local SEO Company
Are you having a hard time evaluating the local SEO agencies in your area? Finding the right online local SEO company to manage your Google My Business services and other local digital marketing processes takes significant time and careful thinking and planning.
These are the top considerations to help you narrow down your list of the best local SEO companies:
1. Local SEO Packages
Reliable local SEO agencies offer a diverse range of local SEO solutions that fit your needs, preferences, limitations and capabilities. Choose a local SEO service provider that analyzes your current market standing and outlines a clear roadmap to achieve your local SEO goals. Besides our local SEO services, we also offer a digital marketing strategy development service to help you better understand where your business is and where it should be.
2. Local SEO Pricing
A common mistake among marketers is choosing an SEO service company that offers affordable local SEO without examining the package inclusions and ongoing local SEO pricing. Don’t make the same mistake. Partner with a local SEO agency that offers transparent local SEO pricing and provides price projections as your campaign progresses.
3. Industry Experience
To enjoy the benefits of local SEO, your chosen local SEO service provider must understand your industry requirements, market standards and competition. Reliable local SEO agencies boast years of experience and expertise in dealing with local SEO campaigns for different brands across industries. Our local SEO company works with thousands of businesses with various specialties. Discover what our clients have to say about our service.
4. Local Search Optimization Processes
Working with a Google My Business agency or SEO service company for the first time can wreak havoc on your success if the local digital marketing processes are not carefully laid out. To achieve the best results, be sure to partner with a local search engine optimization company that prioritizes local SEO services based on the degree of importance. Our local SEO firm performs extensive research to determine your local SEO priorities and address your campaign challenges.
5. Track Record of Success
An experienced online local SEO company understands that local SEO for small business is just one of the many aspects of reaching your target customers. To market and advertise effectively, you need to take a holistic approach to local digital marketing. At Parami, we provide comprehensive local digital marketing services to boost your market potential. Whether you need Google My Business services, local citations service, pay-per-click (PPC) advertising or social media marketing solutions, our local digital marketing company has got you covered!
