Google Ads is an online advertising platform developed by Google. It allows businesses to create and display ads on Google’s search engine results pages, as well as on websites and mobile apps that are part of the Google Network. Advertisers can target specific keywords, demographics, locations, and interests to reach their desired audience. Google Ads operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads. It provides various ad formats, including text ads, display ads, video ads, and app promotion ads, giving advertisers flexibility in creating engaging and visually appealing advertisements. The platform also offers tools for campaign management, tracking performance metrics, and optimizing ad campaigns to maximize reach and conversion rates.
- Online advertising platform developed by Google
- Allows businesses to create and display ads on Google’s search engine results pages, websites, and mobile apps
- Target specific keywords, demographics, locations, and interests to reach desired audience
- Operates on a pay-per-click (PPC) model
- Provides various ad formats including text, display, video, and app promotion ads
- Offers tools for campaign management, performance tracking, and optimization
- Maximizes reach and conversion rates for advertisers
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